Tips on Small Business Data Backup

If you are starting a small business or already running a business your data is something that you cannot afford to lose. Small business data backup is essential to the lifeline of your business. When you think about it, if you lost all of your data how would you get your business up and running again?

Most small business owners have an arsenal of backup and storage methods to ensure they can recover everything in the event of data loss. The small business data backup methods they use consist of a combination of different types of storage. Here are some tips on how you can build your arsenal of backup and storage methods to avoid losing your small business to data loss.

Assess Your Data Inventory

Review the data that is related to your small business and decide on the files and information do not want to lose. This information usually includes financial spreadsheets, billing and invoices, customer information, sales records, and much more. Backup as much information as necessary so you do not have to spend hours re-creating some of the information you originally thought you would not need.

Online Data Storage

Online data storage is becoming a popular option for small business data backup. Online data storage services are popping up all over the Internet and allow you to backup critical data to a remote server. When you use an online backup service you can access your data from any computer with an Internet connection. You simply enter your password and access the files that are stored on the remote server.

Online data storage provides secure encryption and services for restoring your data in the event that you lose it. Some of the online data backup services provide a comprehensive list of features that allow you to use a variety of methods for backing up and accessing your data. If you want added assurance that you can retrieve your data in the event you lose it, online data storage is an ideal option.

External Storage

Another method you can add to your arsenal of small business data backup is an external hard drive. This is a peripheral device that you connect to your PC via a USB port. External hard drives are capable of storing large amounts of data and the more recent devices can store several terabytes of data.

Just like any other technology device an external hard drive can malfunction so if you use this method, it should also be used in conjunction with another data storage method such as online data storage.

Backup Software

Backup software is also referred to as “drive imaging” where you can use the software to create a replica of a drive that you designate on your PC. For example, if all of your important data is stored on the “C” drive then you will use backup software to replicate an image of this drive. Once you create an image of the drive you can store on a CD or another hard drive.

Backup software will also allow you to create an entire image of your PC and then store it on a Blu-Ray disc, CD, or external hard drive. If you happen to experience a system crash you can easily get your small business up and running again.

Again, in the event that your disks or external hard drive are damaged it is always a good idea to use backup software in conjunction with another method such as online storage. Although you may use backup software, disks and external hard drives are not 100 percent foolproof.

When it comes to technology and small business data backup it is important to develop a healthy system for data backup. This system should include online storage combined with one of the other methods discussed in this article. If you use online storage and then store your external devices in a safety deposit box or other safe place so you are assured of getting your small business up and running again in the event of system failure.

Common Small Business Web Site Problems

In our years of experience, we have seen a huge variety of small business web site problems. In this post, we discuss the most urgent problems we see as we work on small business web site design.

Although most small businesses today have web sites, they are usually not doing as much work for the company as they could. Most people think that if they have a clean, modern looking web page with a phone number and address, then their presence on the web is up to par. Some companies might even go out of their way to create a mobile version of their site. Unfortunately, such organizations are failing to see the bigger picture: Small business web sites should be built to generate new client leads. This is what will ultimately increase your profits.

No Calls to Actions

Although most sites we see do have contact information listed, it is usually hard to find. In fact, it might only be listed on one page of the site. Furthermore, the content of the site usually does not lead the visitor to this information.

Small business owners and marketing staff need to ask themselves, “Why do we have a web site, in the first place?” The answer is usually that you are interested in getting new clients to do something. You might want them to visit your store. You might want them to call you on the phone. Or, you could want them to sign up for an email list so you can send them promotions.

The problem is that most small business websites don’t make these intentions clear. This means that even if people visit your site, it isn’t doing your company any good, because no conversion is happening.

Lack of Content

Unfortunately, most small business web sites do not receive very much traffic. Furthermore, the few visitors who do pass through the site often can’t even find the information they need.

Imagine for a moment going to a going to a car sales company to buy a new vehicle. You arrive at the lot only to find that all of the cars are covered in giant black drapes. When you ask the sales associate what kinds of cars they sell, and just replies that they sell new and used vehicles in Boise, Idaho. Then, he tries to hand you a business card (which has a very nice logo). The sales associate then walks away, explaining that you have to call the phone number to find out more information. Would you want to do business with this company?

Unfortunately, most small business web sites create user interaction scenarios that are frighteningly similar to the situation described above.

By clearly explaining the services or products that you offer, visitors on your web site become empowered by information. They know exactly what they can get from your company – and that helps them make the decision to reach out to you directly.

Lack of Search Engine Optimization

A decade ago, most people used phone books to find businesses which offered the services they were looking for. This is not the case today.

Because most people use search engines to find services and products on the internet, it is very important that your website appears near the top of the list. Very rarely to people browse past the first page of search engine results. But, thousands of Boise, Idaho residents use search engines to find new products and services every single day.

Conclusion

It is surprising how often individuals forget the very purpose of their small business web site – to increase profits. Each of the problems listed are impediments to the implementation of profitable small business web sites.

Not only do we build small business web sites, we also offer online marketing consultation in Boise, Idaho. Whether you are in need of a completely new web site or just need some help ranking higher in search results, Simple CMS Design is here to help. To learn more, visit us at http://www.simplecmsdesign.com

A Small Business Opportunity – Information Products Offer Great Advantages

Information Products are products that are essentially intellectual property, that you can sell to others. They cover an almost endless variety of topics and can be delivered in a number of ways.

The topics that people choose to sell their products are almost anything and everything that one can think of, basically anything that you may find in a book, report or brochure.

That really opens up the scope for a small business owner to really use your imagination, and passion. Nothing is too wacky or bizarre. Somebody, somewhere is bound to have the same interest and will be interested in the same thing or things that you are. This is your target market.

What methods are available to the small business owner to deliver its information products? Here we have a range of methods of delivery. The internet has proven to be a giant killer in that even the small business can compete and even thrive against the large publishing houses and media companies. One can set up websites to sell material directly to the public, delivering in different formats such as e-book, printed, video, audio or any combination.

Self publishing is another route which allows the small business owner to publish his own material at his own pace without being forced to publish large print runs of books, and incurring huge risks if they are not sold. Self publishing allows the small business owner to publish on demand. When an order is received to purchase the book, he places an order for that one book at the self publishing company, who then prints and ships the book directly to the customer. What a deal! Self publishing companies can be found all over the place. I would bet that can find one that is relatively close to where you live.

That brings me to another big advantage of information products. You can run your information products small business directly from your home. What makes this type of business that little bit special is that you can set up your small business for very little cost. You need a computer, an internet connection and a quiet place to be able to write. You will need some software, but to start none of it is very expensive. Much of what you need is free software, easily obtainable off the internet.

This is an ideal small business opportunity for anyone who can put pen to paper. Also this is the kind of small business that you can start slowly and part time or you can jump right in and do it full time.