Your Local Small Business Online Marketing Funnel

Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart.

Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.

This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can – over time – find new customers and increase your small business sales.

Your small biz online marketing funnel is not unlike the local small business marketing that you undertook when you first opened your business in its physical location. First you needed to choose a location and to get that location ready. You ordered the supplies you needed. Then you started advertising. On opening day, it’s likely that you had a product giveaway – a keychain, a coffee mug or maybe even a t-shirt – as well as a coupon giveaway, something that would entice your customer to come back.

Your small biz online marketing funnel works in much the same way: you choose a domain name and build your website, or have your website built for you. You’ll get everything that you need in order – including a free or low-cost giveaway. And then you will begin marketing your small business online.

It is important to remember that your website is your virtual business. All of the Internet ads that you place will bring traffic to your page, so be sure to use the page wisely.

Use your homepage to tell prospective customers about your business – share your mission statement, share customer compliments. Use a page of your website to let your current and prospective customers know more about who you are and what you believe in. Focus both on your business and on establishing a relationship with your customer.

Drawing prospective customers in to your website brings them into the widest part of your small biz online marketing funnel; allowing them the opportunity to get to know you begins to draw them down into the funnel.

However, you do not want them to make it to the second level of the funnel and stay there, just as you do not want customers at your physical location to walk in and walk back out again. This is why you should plan – as part of your small business Internet marketing campaign – to draw them into the next smallest area of your small biz online marketing funnel.

You do not need to offer a physical giveaway. Instead, continue to build relationships with your site visitors by offering them something of value. Offer them free articles about products and services that your small business offers. Set up a newsletter that will allow you to communicate valuable information (as well as special offers) to them at specified intervals.

Doing so allows you to take an important step towards increasing sales: it allows you to establish a relationship. By consistently providing your subscribers with information or coupons that are valuable to them, they will begin to recognize you and your company as a company that they want to do business with, and they will look forward to hearing from you.

You will be able to encourage them to do business with you by promoting low-cost front-end products. Now, rather than a free article that gives your prospective customers a little bit of information, turn them into your new customers by offering low-cost products. Low-cost front-end products such as e-books that provide useful information about important topics within your industry – and further establish your credibility and the customers’ trust – will help to draw those customers down to the smallest level of your small biz online marketing funnel.

For instance, let’s say you own and operate a local floral shop. A perfect low-cost front-end information product that you could offer to your customers to draw them further into your sales funnel would be an e-book with planting tips for growing flowers in your local area. Customers who purchase your low-cost e-book will find value in the information, increasing the likelihood that they will purchase additional, higher priced products from you as well.

The last level of your small biz online marketing funnel is the place that you want your new customers to be: it’s the stage where your free and low-cost front-end items, along with your newsletters and other marketing, will increase sales of your high-cost, back-end products and services.

This is the goal of your small business Internet marketing: to find prospective customers, establish a relationship and increase sales. To recap, your small biz online marketing funnel works like this:

o Build and Market Your Website to Draw in Prospective Customers

o Engage the Prospective Customer

o Establish Trust with a Giveaway

o Establish a relationship using a newsletter and special offers

o Encourage small, low-cost front-end sales

o Make the big-ticket sales of your products and services

Through this process, and by continuing to market your site to new prospective customers, you will find that the small biz online marketing funnel is a technique that allows you to consistently and reliably get new customers and increase sales for your small business.

Smart Small Business Tool – ATS Applicant Tracking

Small businesses need to utilize smart business tools, like applicant tracking systems and job recruitment software, for the sort of efficient functioning that saves labor hours and has a beneficial effect on overall profitability. That’s because small businesses tend to operate with tighter profit margins, and resource consuming inefficiencies can hit them harder financially. Fortunately, there is a variety of cost effective business tools and systems on the market today that serve to streamline various business tasks and functions, particularly when it comes to those tasks and functions that tend to fall into the category of human resource management.

Job applicant tracking systems offer an excellent example of just that sort of labor saving business tool. A quality system, such as those offered by the leading applicant tracking system makers, can outperform even a well funded and fully staffed human resource management department, simply because of its information management capacity. We’ve come to a point where people cannot compete with the speed and accuracy of such systems when it comes to managing the broad range of information associated with tracking job applicants from initial contact to hire and entry into the workforce of an organization.

Accessibility of information without the slightest sacrifice in the security of that information is an important advantage that the top applicant tracking systems have to offer small businesses. The form of small businesses is very different today than it was 50 years ago or even just a decade ago. It is not uncommon at all for staff to be scattered throughout a region, a nation, and even the world, never actually coming face to face. That means that information has to be easily accessible from various points by various people, with updates and changes taking place in real time, with all information kept tightly secure. After all, job applicants trust potential employers with highly sensitive data.

Small businesses don’t typically have the recruitment budgets that large businesses and major corporations do. Yet, it is exactly that access to the best and brightest of recruits that can make the difference in whether or not their small business can break through to the next level of success. Recruitment tracking software supported by a solid applicant tracking system offers real solutions to this dilemma, broadening a small businesses recruiting reach far beyond the local and the regional, in an affordable and highly efficient manner. The Internet is the great equalizer of the modern era, allowing us all access to the global marketplace.

Businesses of all sizes can benefit from using the business oriented technologies and tools available today, helping them to increase their ability to be competitive for beyond the local level. However, it is often small businesses that feel the advantages the most in measurable differences in performance and fiscal savings from the greater efficiency that such tools make possible. Small Business Applicant tracking systems offer real solutions for the information management tasks that can overwhelm small businesses, particularly during the recruitment process, ranging from locating the best recruits to managing multiple interviews to staying complaint with labor law during the hiring processes.

Small Business Consulting Opportunities – Be Your Own Boss

Small Business Consulting Opportunities Are Endless

In reality, anyone can become a consultant. Small business consulting opportunities today are endless. If you have an area that you are extremely knowledgeable in and you have the drive and passion for excellence, you could become a consultant.

Many of the small business consulting opportunities do not require any special training. For example, if you are really good with computers, the software they use and network security, you could become an IT business consultant. Perhaps you are very creative and knowledgeable when it comes to marketing. You know how to take a product and make it sell. You could become a marketing consultant.

There are a few things you should keep in mind when browsing the small business consulting opportunities available. The first thing to consider is the qualifications that are needed. Is the area you are considering something you could call yourself an expert in? Are you familiar with the current information that is needed? For instance, when it comes to becoming an IT consultant, you would need to be knowledgeable with all of the current computer information. Technology is constantly changing and you have to know all of the up-to-date information. Another thing you need to check on is if there are any special certifications or licenses that are needed. While some companies may not require you to have a degree in a certain area, they may require you to be certified. Organization is another key factor when researching the small business consulting opportunities. You need to make sure that you are able to handle time management and be prepared when you enter into a situation.

Small business consulting opportunities are readily available to those people who are critical thinkers. A consultant is known as a problem solver and in order to solve issues effectively and efficiently, a person has to be able to demonstrate problem solving. A consultant works side by side with the business, therefore communication is important. A successful consultant must have excellent communication skills. They also need to have leadership skills. A consultant has to lead a company to success, and in order to do this, they have to lead. When a consultant comes into a company, the people there are relying on them to take their company to the top. The consultant has to take the lead and run with it, take control of the situation.

With so many small business consulting opportunities in many different areas, pricing is very important. A consultant needs to know how to set an hourly rate if their services are used by the hour. If a company uses them on a day to day basis, then the consultant needs to know how the prices for daily rates. Some companies will need a consultant to help with projects. If this is the case, a consultant needs to know how to bill their client by the project. When a company uses a consultant on a monthly basis, then the consultant would charge a monthly retainer. A small business consultant usually makes a substantial amount of money and pricing is the key element into turning those small business consulting opportunities into a success. Many consultants will require their client to pay a deposit beforehand. There will be occasions where the consultant will pay for expenses out of their own pocket. It is important for them to know how to get reimbursement from the company they are working with.

There are many areas of business, making the small business consulting opportunities endless. A great consultant has to have knowledge, passion, and understanding. There are thousands of people who have knowledge that they didn’t even know existed. Once they tap into that knowledge, educate themselves even further and put that knowledge to use by helping others, they are considered a consultant. A business consultant is the most sought after because there are companies developing all over the world.

One of the best small business consulting opportunities is being your own boss. You can set your own hours and pay, which makes you the boss. Of course you have to work certain hours, especially when helping a company with a project, but you basically are in control of that also. You just have to determine when the project needs to be done and how many hours it will take you to complete it. In reality, you have the most control over your work schedule when you become a consultant. You set the prices you are to be paid, and if you are an expert in a certain area, it is up to you to make sure your prices are set to what your time is worth. You are in complete control!

If you would like to know more about small business consulting opportunities, you can click the link below to find out more information.